Replay of the Source.paris x Bpifrance round table discussion

On 26 September 2025, we organised a round table discussion with Bpifrance to answer a key question: how does design, far beyond aesthetics, become a strategic lever for business acquisition, retention and growth?

The replay is now available in full on our YouTube channel.

An unfiltered discussion, rich in convictions on:

• Design as a founding decision

• The triptych of Design x Tech x Product

• The courage to say ‘no’ in order to strive for excellence

• And the impact of AI on our professions

With experience feedback from:

• Jean-Baptiste Kaloya - VP / Head of Design, Bpifrance

• Cyril Labidi - Director of Hardware, Ledger

• Guillaume Mathias - Executive VP Product, Ledger

• Jean-Loup Afresne - CTPO, Devialet

• Maxime Frere - Partner and Principal Designer, Source.paris