Product Strategy

Product Strategy

Clarify your vision, test key options, eliminate dead ends: a good product strategy saves time, improves consistency and boosts impact.

Clarify your vision, test key options, eliminate dead ends: a good product strategy saves time, improves consistency and boosts impact.

Early exploration means better decisions. By rapidly materializing several options, you can confront them in the early phases with key stakeholders and end-users alike. This secures decisions, aligns teams and accelerates the project around a shared vision.

Today, AI makes it possible to explore, simulate and test product options with unprecedented speed and depth. This lever strengthens the quality of decisions and reduces risks, by eliminating bad ideas earlier.

We combine two complementary approaches to give shape to your ideas: animated prototypes based on Figma models, and functional prototypes coded using tools such as Bolt or Lovable.

Use cases

When a well-formalized idea becomes a lever for adhesion, testing and decision-making

Use cases

When a well-formalized idea becomes a lever for adhesion, testing and decision-making

Use cases

When a well-formalized idea becomes a lever for adhesion, testing and decision-making

Use cases

When a well-formalized idea becomes a lever for adhesion, testing and decision-making

In this exploratory concept, we imagined how the fine-tuned integration of an AI model into a conversational interface could transform the real estate search experience. The aim: to offer radical personalization, based on dialogue, to capture users' real intentions and make more relevant recommendations, faster. An example of a product strategy focused on usage, concrete innovation and efficiency gains.

In this exploratory concept, we imagined how the fine-tuned integration of an AI model into a conversational interface could transform the real estate search experience. The aim: to offer radical personalization, based on dialogue, to capture users' real intentions and make more relevant recommendations, faster. An example of a product strategy focused on usage, concrete innovation and efficiency gains.

About 2 weeks from concept to Jitter video production.

Key benefits

Decide faster and with more confidence

Clarify your product vision from the outset by quickly testing several tangible options, so you can make aligned, secure decisions.

Decide faster and with more confidence

Clarify your product vision from the outset by quickly testing several tangible options, so you can make aligned, secure decisions.

Decide faster and with more confidence

Clarify your product vision from the outset by quickly testing several tangible options, so you can make aligned, secure decisions.

Decide faster and with more confidence

Align all stakeholders

Align all stakeholders

Align all stakeholders

Align all stakeholders

Reduce risk before you invest

Reduce risk before you invest

Reduce risk before you invest

Reduce risk before you invest

Accelerate execution with AI

Accelerate execution with AI

Accelerate execution with AI

Accelerate execution with AI

Smart Tribune: Exploring AI opportunities to enrich a customer support platform

Objective: identify concrete use cases for generative AI in an existing customer support product. In 3 weeks, we imagined and modeled 20 functional concepts, assessed their value and feasibility, then selected the most promising to create interactive prototypes. This strategic work fed into the start-up's roadmap and facilitated discussions with customers and investors.

Overview of several slides from a concept book to inform a product roadmap
Overview of several slides from a concept book to inform a product roadmap
Overview of several slides from a concept book to inform a product roadmap

Reducing no-shows thanks to a motivating and rewarding UX

A concept imagined by Source.paris for the wellness and care sector, to encourage proper appointment-booking behavior, by rewarding reliable users. The prototype features a system of progressive privileges, rewarding punctuality with access to reserved time slots - a UX response to a critical business issue.

Pathé Cinémas: an immersive prototype to showcase emotional design

In two weeks, we created an interactive, realistic and autonomous iOS app prototype, designed to demonstrate the benefits of interfaces integrating a strong emotional dimension. Delivered on a real smartphone, with no imposed scenario, this prototype helped convince decision-makers to invest and prioritize this approach in their product roadmap.

Phone displaying the prototype of a new Pathé Cinemas application
Phone displaying the prototype of a new Pathé Cinemas application
Phone displaying the prototype of a new Pathé Cinemas application

L'Oréal: Aligning stakeholders and accelerating adoption thanks to a structured exploration phase

To support L'Oréal's internal digital transformation, we carried out a strategic exploration and rapid prototyping phase, aimed at formulating concrete hypotheses, confronting them with users and aligning stakeholders around a clear vision. This approach made it possible to secure design choices, accelerate implementation, and guarantee ownership of the tools developed.

Overview of working documents (slides, diagram)
Overview of working documents (slides, diagram)
Overview of working documents (slides, diagram)
Our approach
Our approach

01

Frame & prioritize challenges

We analyze the organization, users, objectives and constraints to identify high-impact opportunities. This phase aligns teams and sets a clear product target.

01

Frame & prioritize challenges

We analyze the organization, users, objectives and constraints to identify high-impact opportunities. This phase aligns teams and sets a clear product target.

01

Frame & prioritize challenges

We analyze the organization, users, objectives and constraints to identify high-impact opportunities. This phase aligns teams and sets a clear product target.

01

Frame & prioritize challenges

We analyze the organization, users, objectives and constraints to identify high-impact opportunities. This phase aligns teams and sets a clear product target.

02

Explore & materialize options

We rapidly prototype several avenues (with or without AI) to confront them with stakeholders and end-users. The aim: test, iterate, eliminate dead ends.

02

Explore & materialize options

We rapidly prototype several avenues (with or without AI) to confront them with stakeholders and end-users. The aim: test, iterate, eliminate dead ends.

02

Explore & materialize options

We rapidly prototype several avenues (with or without AI) to confront them with stakeholders and end-users. The aim: test, iterate, eliminate dead ends.

02

Explore & materialize options

We rapidly prototype several avenues (with or without AI) to confront them with stakeholders and end-users. The aim: test, iterate, eliminate dead ends.

03

Reduce risks & secure decisions

We structure the roadmap around what has been learned, providing visibility on the trade-offs, the value to be delivered and the first steps to be taken with confidence.

03

Reduce risks & secure decisions

We structure the roadmap around what has been learned, providing visibility on the trade-offs, the value to be delivered and the first steps to be taken with confidence.

03

Reduce risks & secure decisions

We structure the roadmap around what has been learned, providing visibility on the trade-offs, the value to be delivered and the first steps to be taken with confidence.

03

Reduce risks & secure decisions

We structure the roadmap around what has been learned, providing visibility on the trade-offs, the value to be delivered and the first steps to be taken with confidence.

Work with Source.paris

Our designers combine strategic consulting and operational expertise, to support your teams at the right level and at the right pace.

Work with Source.paris

Our designers combine strategic consulting and operational expertise, to support your teams at the right level and at the right pace.

Work with Source.paris

Our designers combine strategic consulting and operational expertise, to support your teams at the right level and at the right pace.

Work with Source.paris

Our designers combine strategic consulting and operational expertise, to support your teams at the right level and at the right pace.

Expert selection
Expert selection
Portrait of Cédric Marteau

Cédric Marteau

Design Director

Portrait of Cédric Marteau

Cédric Marteau

Design Director

Portrait of Cédric Marteau

Cédric Marteau

Design Director

Portrait of Cédric Marteau

Cédric Marteau

Design Director

Olivier Chatel

Managing Director

Olivier Chatel

Managing Director

Olivier Chatel

Managing Director

Olivier Chatel

Managing Director

Portrait of Maxime Frere

Maxime Frere

Principal Designer

Portrait of Maxime Frere

Maxime Frere

Principal Designer

Portrait of Maxime Frere

Maxime Frere

Principal Designer

Portrait of Maxime Frere

Maxime Frere

Principal Designer

Eléonore Rident

Senior Designer

Eléonore Rident

Senior Designer

Eléonore Rident

Senior Designer

Eléonore Rident

Senior Designer

Our commitments

01

A strategy with tools, not theory

Our recommendations are always based on concrete deliverables (mock-ups, prototypes, visual roadmaps) designed to facilitate decision-making at every stage.

02

From idea to clarity, faster, powered by AI

We integrate AI tools to accelerate research, generate initial concept leads, and feed strategic thinking from the earliest stages of a project.

03

High-fidelity prototypes in a few days

We produce animated or interactive demonstrators at an early stage to engage stakeholders, reduce ambiguity and secure your product decisions.

04

A comprehensive, responsible team

No middleman. Designers, AI specialists, devs: you have access to a dedicated team, autonomous and responsible from start to finish.

05

Adaptable to your context

Short-term assignments or long-term support, with in-house teams or external partners: our model adapts to your organization.

Our commitments

01

A strategy with tools, not theory

Our recommendations are always based on concrete deliverables (mock-ups, prototypes, visual roadmaps) designed to facilitate decision-making at every stage.

02

From idea to clarity, faster, powered by AI

We integrate AI tools to accelerate research, generate initial concept leads, and feed strategic thinking from the earliest stages of a project.

03

High-fidelity prototypes in a few days

We produce animated or interactive demonstrators at an early stage to engage stakeholders, reduce ambiguity and secure your product decisions.

04

A comprehensive, responsible team

No middleman. Designers, AI specialists, devs: you have access to a dedicated team, autonomous and responsible from start to finish.

05

Adaptable to your context

Short-term assignments or long-term support, with in-house teams or external partners: our model adapts to your organization.

Our commitments

01

A strategy with tools, not theory

Our recommendations are always based on concrete deliverables (mock-ups, prototypes, visual roadmaps) designed to facilitate decision-making at every stage.

02

From idea to clarity, faster, powered by AI

We integrate AI tools to accelerate research, generate initial concept leads, and feed strategic thinking from the earliest stages of a project.

03

High-fidelity prototypes in a few days

We produce animated or interactive demonstrators at an early stage to engage stakeholders, reduce ambiguity and secure your product decisions.

04

A comprehensive, responsible team

No middleman. Designers, AI specialists, devs: you have access to a dedicated team, autonomous and responsible from start to finish.

05

Adaptable to your context

Short-term assignments or long-term support, with in-house teams or external partners: our model adapts to your organization.

Our commitments

01

A strategy with tools, not theory

Our recommendations are always based on concrete deliverables (mock-ups, prototypes, visual roadmaps) designed to facilitate decision-making at every stage.

02

From idea to clarity, faster, powered by AI

We integrate AI tools to accelerate research, generate initial concept leads, and feed strategic thinking from the earliest stages of a project.

03

High-fidelity prototypes in a few days

We produce animated or interactive demonstrators at an early stage to engage stakeholders, reduce ambiguity and secure your product decisions.

04

A comprehensive, responsible team

No middleman. Designers, AI specialists, devs: you have access to a dedicated team, autonomous and responsible from start to finish.

05

Adaptable to your context

Short-term assignments or long-term support, with in-house teams or external partners: our model adapts to your organization.

They trust us
They trust us

"I value our relationship with Source.paris. Their responsiveness and the predictability of their deliverables are highly appreciated."

logo l'oreal

François Pain

Design Director, Beauty Tech

Capacités

Design

User research

CRO audit

UX audit

Formalizing the challenges

Concepts

Tailored experience design

Interactive prototypes

User testing & rapid iteration

Token-based design systems

Tech

Shopify Plus certification

Senior technical consulting

Technical architecture

Front-end dev & micro-interactions

UI component library

No-code/low-code support

IA

Lovable Prototype

Bolt Prototype

Process automation

AI integration into workflows

AI generative integration consulting

Capacités

Design

User research

CRO audit

UX audit

Formalizing the challenges

Concepts

Tailored experience design

Interactive prototypes

User testing & rapid iteration

Token-based design systems

Tech

Shopify Plus certification

Senior technical consulting

Technical architecture

Front-end dev & micro-interactions

UI component library

No-code/low-code support

IA

Lovable Prototype

Bolt Prototype

Process automation

AI integration into workflows

AI generative integration consulting

Capacités

Design

User research

CRO audit

UX audit

Formalizing the challenges

Concepts

Tailored experience design

Interactive prototypes

User testing & rapid iteration

Token-based design systems

Tech

Shopify Plus certification

Senior technical consulting

Technical architecture

Front-end dev & micro-interactions

UI component library

No-code/low-code support

IA

Lovable Prototype

Bolt Prototype

Process automation

AI integration into workflows

AI generative integration consulting

Capacités

Design

User research

CRO audit

UX audit

Formalizing the challenges

Concepts

Tailored experience design

Interactive prototypes

User testing & rapid iteration

Token-based design systems

Tech

Shopify Plus certification

Senior technical consulting

Technical architecture

Front-end dev & micro-interactions

UI component library

No-code/low-code support

IA

Lovable Prototype

Bolt Prototype

Process automation

AI integration into workflows

AI generative integration consulting

Got a project in mind?

Talk to an expert for 30 minutes.

Portrait de Cédric Marteau
Portrait de Maxime Frere
portrait de Jules Bassoleil

We’ll get back to you shortly.

Got a project in mind?

Talk to an expert for 30 minutes.

Portrait de Cédric Marteau
Portrait de Maxime Frere
portrait de Jules Bassoleil

We’ll get back to you shortly.

Got a project in mind?

Talk to an expert for 30 minutes.

Portrait de Cédric Marteau
Portrait de Maxime Frere
portrait de Jules Bassoleil

We’ll get back to you shortly.

Got a project in mind?

Talk to an expert for 30 minutes.

Portrait de Cédric Marteau
Portrait de Maxime Frere
portrait de Jules Bassoleil

We’ll get back to you shortly.