Maxime Frere becomes a partner at Source.paris

Former Head of Design at BPCE-SI, he chose to join us in 2022, a few years after an initial client-agency collaboration marked by a shared vision and passion for design with the teams at Source.paris.

Since then, Maxime has significantly contributed to growing our Design at Scale business, laying the foundations for Design Language Systems for clients such as BNP Paribas, L’Oréal, Loft Orbital, and Somfy.

Upon arriving at Source, Maxime disrupted our standards and raised the level of demand in all respects: towards our clients of course, but also towards ourselves. Through his extreme rigor and great work capacity, he opened the way to new expertise and allowed us to elevate ourselves in an intensely competitive environment where technical mastery is no longer enough.

His elevation to the status of partner is in line with Source's policy since its creation: to ensure the sustainability of know-how and excellence, by fully recognizing those who are its pillars.
- Olivier Chatel, General Manager

Beyond the recognition of his impact, it is a strong signal for the future: our ambition is to continue making Source.paris a place of excellence for senior designers, including those who have already held high-responsibility positions on the advertiser side.

In an ecosystem where paths often diverge between agencies, large groups, and scale-ups, we believe in the complementarity of experiences.