Pathé Cinémas

Creating a digital experience as premium as in movie theaters

Pathé Cinémas

Creating a digital experience as premium as in movie theaters

A hand holding a smartphone that displays a prototype application for Pathé Cinemas

Pathé Cinémas

Creating a digital experience as premium as in movie theaters

Creating a digital experience as premium as in movie theaters

Challenge

How do you bring the magic of the big screen to life... in a mobile app?

Pathé Cinémas approached us to improve its digital ecosystem, app and website, with a clear objective: to offer an experience on a par with its premium cinemas.

In a context where streaming services are doubling their efforts to capture attention, we had to convince decision-makers to invest in an approach centered on emotional design.

About Pathé Cinemas

+130

Cinemas in Europe and Africa

49M

Total entries in 2022

About Pathé Cinemas

+130

Cinemas in Europe and Africa

49M

Total entries in 2022

About Pathé Cinemas

+130

Cinemas in Europe and Africa

49M

Total entries in 2022

About Pathé Cinemas

+130

Cinemas in Europe and Africa

49M

Total entries in 2022

A long-standing name in the 7ᵉ art, Pathé Cinémas is now the leading cinema exhibitor in Europe and Africa, with over 130 cinemas.

Since 2021, Source.paris has supported its digital teams on a dozen projects: redesign of the B2C site, customer area, booking and subscription path, industrialization of web production with Tailwind front-end architecture.

Page documenting the specifications for animation easings
Page documenting the specifications for animation easings
Screenshot of Protopie, used for creating the mobile prototype for Pathé Cinemas
Screenshot of Protopie, used for creating the mobile prototype for Pathé Cinemas
Screenshot of Protopie, used for creating the mobile prototype for Pathé Cinemas
Screenshot of Protopie, used for creating the mobile prototype for Pathé Cinemas
Approach

Our work focused on three main principles:

  • Immersion, with feed-style scrolling, large-format visuals and video integration.

  • Fluid navigation, using native iOS transitions and gestures (swipe to close, long press to rate a movie, etc.).

  • Signature moments, with carefully crafted animations on key stages such as booking confirmation.

Page documenting the order of appearance and timings of 6 elements on a mobile app screen
Page documenting the order of appearance and timings of 6 elements on a mobile app screen
Page documenting the order of appearance and timings of 6 elements on a mobile app screen
Key solutions

Prototype the real experience, with a high-fidelity version that can be used directly on a smartphone, without any imposed scenario, taking advantage of iOS functionalities (accelerometer, pinch, long press, picture-in-picture...).

Pixel-perfect documentation, with a detailed guide for in-house teams and external providers, which also served as the basis for defining our own new documentation template.

Results

An immediate click on the customer side: the prototype quickly convinced Pathé executives to prioritize the integration of as many of the proposed principles as possible.

A change in strategic direction: the user experience is now seen as a premium image vector, on a par with cinema comfort and projection quality.

Workspace screen extracted from Protopie
Workspace screen extracted from Protopie
Workspace screen extracted from Protopie
Workspace screen extracted from Protopie
Page documenting the specifications of a signature moment
Page documenting the specifications of a signature moment
Page documenting the specifications of a signature moment
Got a project in mind?

Talk to an expert for 30 minutes.

Portrait de Cédric Marteau
Portrait de Maxime Frere
portrait de Jules Bassoleil

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Got a project in mind?

Talk to an expert for 30 minutes.

Portrait de Cédric Marteau
Portrait de Maxime Frere
portrait de Jules Bassoleil

We’ll get back to you shortly.

Got a project in mind?

Talk to an expert for 30 minutes.

Portrait de Cédric Marteau
Portrait de Maxime Frere
portrait de Jules Bassoleil

We’ll get back to you shortly.

Got a project in mind?

Talk to an expert for 30 minutes.

Portrait de Cédric Marteau
Portrait de Maxime Frere
portrait de Jules Bassoleil

We’ll get back to you shortly.