On 26 September 2025, we organised a round table discussion with Bpifrance to answer a key question: how does design, far beyond aesthetics, become a strategic lever for business acquisition, retention and growth?
An unfiltered discussion, rich in convictions on:
Design as a fundamental decision
The triptych of Design x Tech x Product
The courage to say ‘no’ in order to strive for excellence
And the impact of AI on our professions
With feedback from:
Jean-Baptiste Kaloya - VP / Head of Design, Bpifrance
Cyril Labidi - Director of Hardware, Ledger
Guillaume Mathias - Executive VP Product, Ledger
Jean-Loup Afresne - CTPO, Devialet
Maxime Frere - Associé et Principal Designer, Source.paris
