Jacques Marie Mage
Challenge
How do you create an e-commerce site that reflects the unique spirit of Jacques Marie Mage?
The Los Angeles-based brand cultivates a cinematic aesthetic, demanding and timeless.
Our mission: to completely rethink their e-commerce site to reconcile visual experience, technical and business performance, and seamless integration with their business ecosystem.
Founded in 2014, Jacques Marie Mage is an American luxury eyewear house with a worldwide reputation for its limited-edition collections, handcrafted in Japan and Italy. These exceptional pieces are regularly worn by celebrities from film, sport and music.
Between 2021 and 2024, Source.paris supported their teams in the complete overhaul of the e-commerce site, followed by a number of upgrades and the creation of a dedicated employee boutique.
Approach
We designed a bespoke platform built around two main tools: Shopify Plus for sales and catalog management, and Prismic as the CMS to enable rich and flexible editorial storytelling.
The project was built in close collaboration with creative developer Aristide Benoist and art director Brijan Powell, to ensure a seamless translation of their artistic vision and uncompromising technical execution.
Key solutions
Headless Shopify Plus + Prismic architecture, combining business performance and creative freedom.
Advanced integration with in-house tools, with connections to ERP, CRM and emailing systems.
Tailor-made development, with particular attention paid to UI details, animations and product showcasing.
"Source has been the most incredible partner! They are professional, knowledgeable, trustworthy, incredibly detailed, and thorough with their work and process. We are beyond grateful for this partnership with them."
Abigail Joseph
VP of eCommerce
Results
A platform that reflects the strong brand identity of Jacques Marie Mage, while facilitating the act of purchasing.
Nominated by Awwwards in 2022 for e-Commerce of the year
A solid technical base, designed to support the brand's international growth.
A long-lasting partnership: convinced by the revamp, the client has regularly called on us to develop new functionalities and upgrade the platform.
